Thinking about a new Ford? AutoNation Ford Mobile can custom order your new Ford from the factory. Custom build the EXACT vehicle YOU WANT. Get the new Ford YOU have been looking for!

Exclusive Pre-Order Benefits:

Custom build the vehicle that's right for you. Choose the exact trim level, options and colors you want.
Apply the HIGHEST manufacturer rebates. Programs at Pre-Order or Programs at Delivery, whichever saves you MORE. The CHOICE IS YOURS.

Get Started:

Know which vehicle you're interested in? Get in touch with the Start Custom Order form below. One of our Team will contact you to start the Pre-Order process.
Want to Build & Price a vehicle? View our Build and Price page, select the vehicle you're interested and then begin the Build and Price configuration.
Have questions? Call us at (251) 202-2016 and speak with a Sales Team member today.

Build & Price

Recent Reviews from AutoNation Ford Mobile

Worst car purchasing experience in my life. Took three weeks to get the paperwork accomplished on the purchase. Initially looked at the vehicle on a Saturday, the rear hatch would not open and the check engine light was on. Did the paperwork and negotiated the price on the trade-in. They were unable to fix the engine light and rear hatch, so we left with all of the paperwork to give to our bank and promises they would call once they get the items fixed. Received a call saying they fixed the check engine light and the part for the hatch was on back order. After numerous calls between the bank and their finance department on some documents that needed to be signed, the bank cut a check--I had to pay the $38.00 for FedEx overnight the check to the dealership before they would release the car. The salesman did deliver the vehicle to Pensacola with multiple pieces of paper stating they owe on the vehicle- the part for the latch and they would pay for it to be installed, etc. The daughter drove the car for three days and the check engine light came back on. Contacted the salesman to find out what part they replaced so we can have that part replaced under warranty and pay the labor cost. Come to find out all their mechanic (shop) did was reset all the codes on the computer and did not replace any component on the engine to fix the fault. Tried leaving several messages for the General Manager to contact me about the vehicle and have not heard back from either the sales person, sales manager and general manager. But I have pieces of paper Stating We Owe with all of their names on it --that evidently means nothing to them- have not heard back about the latch, never got the contact information for the extended warranty for the body and interior. Just an overall bad experience with the dealership and would not recommend them to anyone. So to recap: Have paperwork that states We Owe and they do not return phone calls or emails. Evidently what they say they are going to do and put it in writing is false. Still not received the part for the rear hatch. And their shop, only knows how to clear/ reset the codes on the check engine light.

Carl Paul Deichelbor Jan 13, 2022

My air stopped working on my 2021 F150 lariat, I scheduled an appointment, which they could not fit me in for a week. So today I show up for my appointment at 7 am drop my truck off and wait. The day goes on and I call them at 12 to see when my truck would be ready and they have not even looked at it, he said he would check the status and call me back. I heard nothing from them all day and called back at 5 ( since the service never called me back) they have still not looked at it. I asked what was the point of having an appointment if you don’t do anything about it, and was told the appointment was to get in line. So here I am with no transportation and no way of knowing what is going on because of the lack of communication. this is not my first disappointing experience here I brought my truck in for an oil change and tire rotation and detail last month and was told it would be about an hour and half to two hours so I waited, four hours later I asked if my truck was done that I needed to go, they said it was on the lift finishing up, so I waited another hour went bye, now I have had to reschedule my other appointment’s and asked again if my truck was ready they said yes they where pulling it around. My truck comes around and has not been detailed I told the it was supposed to be detailed, and was informed that I seemed like I was in a hurry so they decided not to detail it, which is what it went in for. So I took my truck and left without the detail, because it took 5 hours to change oil. This dealership has the worst communication in the service department i have ever seen, and have had the worst experience at service I have ever experienced, you take away the great experience from buying a new truck with your lousy service and customer service. I will update status when I know something. ( There are other services centers in the city that honor my warranty and can service my truck and purchase new ones from.)

Craig Smith Dec 20, 2021

I went on a test drive and brought up some concerns we noticed during the test drive to my salesperson and his manager. That is where the trust and confidence in the vehicle and dealership began to erode. I voiced my concerns about what we found on the test drive but the answers I received only strengthened my doubts and eroded my trust and confidence in the car further. I understand that older cars collect crud around parts of the engine, but my concern was that there was a burning smell that I associated with ongoing leakage. There was also the issue of the extremely loose shifter. The manager was kind enough to offer dismissive comments such as "it's a used car" and "old cars seep oil.” The comments combined with his inability to confirm that the inspection did not find oil leaks and his attitude made it seem that he really didn't care about the condition of the car that was being sold. The manager said that the car was checked for leaks without committing to whether the leaks were addressed or not and my salesperson repeatedly stated that all safety related items were checked. So feeling a bit uncertain, I asked to see the inspection report for the vehicle just so I could put my own mind at ease by seeing that items were indeed inspected. It seemed to me that they had to create an inspection report. Salesperson went out to the car multiple times and even had the mechanic go out to look at the car at one point. Salesperson said they needed the tire sizes to complete the report but when the inspection sheet was finally brought out to me approximately 20-30 minutes later the form didn't even have the tire sizes anywhere on it. The inspection sheet also stated the power steering pump had a leak which is probably why the manager wouldn't say if there were any leaks or not and the sheet made no mention of the extremely loose shifter although the salesperson said the mechanic noted it during the inspection. My impressions of this dealership are that: 1. Inspections are not thorough nor standardized. The inspection sheet did not have a minimum inspection item checklist that I have seen at other dealerships that have an actual quality management system in place. 2. Items found on inspection are not corrected or investigated prior to selling. The inspection found a power steering pump leak and missing windshield washer nozzles but none of these items were addressed prior to trying to sell the car. 3. Detailing services at the dealership are a joke. There was dried soap on the exterior and there was still dirt on the carpet inside the car. 4. There was no effort at transparency. When I asked for an itemized list of charges such as the documentation fee, I was told that the fee was the fee and there was nothing that can be done about it. It screams shady business practices when someone gives that sort of explanation for charges that a customer "MUST" pay for in my opinion. From what I have seen a documentation fee can be waived and I was told by numerous people that work at dealerships that $75 is a reasonable amount. Their $749 documentation fee without an explanation is hard for me to accept since I have had other dealerships waive the fee altogether.

K S Aug 21, 2021

I bought my daughter a used Ford Escape from Auto Nation. 4 months later I replaced the transmission for $3,500. About 2months after that it went into Limp mode. She stopped by a mechanic and he pulled the codes and said it needed a Software update and the dealership would have the software. Made an appointment to get update on a Tuesday at 11:00am with AutoNation Ford and was told it would take a couple hours and cost around $150. Dropped it off and was told they would have to do their own diagnostic on it because their diagnostic machine would do a more thorough diagnostic.They didn’t even look at it for 2days and I was finally told on Thursday that a hose and sensor needed to be replaced. I approved it around 1:00pm and it was ready by 4pm and it cost $918. A couple weeks go by and I find out my daughter has been having to add coolant every couple of days, so we take it back to AutoNation Ford and tell them it’s not fixed. 2days later they call and tell me another hose is leaking and it’s been leaking for a while. They tried to charge me another $480 to replace this hose, I complained that if it’s been leaking for a while it should have been caught the first time, and I still ended up Paying another $368 to get it fixed. My daughter picked up the car and on her way home it started over heating, so she pulled over to checked and there was no coolant in the reservoir. It has never leaked that much, she has only had to add some every few days, it was never empty. We added some coolant on the side of the road and she was able to make it home. We checked coolant level the next morning and it was fine, so we took it back to AutoNation Ford and told them what happened. They looked at it again and I was told that it had a blown head gasket and for $6,000 they could get me a new engine. I told them if it did have a blown head gasket it was because they did not add coolant before we picked it up and their response was that it was probably blown the entire time. I told them to put it back together, I didn’t want it fixed.My daughter picked up the car and drove 1/2 mile to where she works and I told her to check coolant level and it was completely empty again. We added coolant and she was able to drive it home. I contacted the service Manager and he was unwilling to help with the problem, other than to say if I payed $6,000 for an engine they would install it for free. I told him they caused this problem by not adding coolant because it has never leaked that much and if it did leak it would have had a trail of fluid from the dealership to my daughter’s work a half mile away. They were unwilling to do anything to help. I have never written a bad review or given a company a bad rating until now. I am considering filing a complaint with the BBB, to see if there can be some sort of resolution. My daughter has been driving the car now for about a month or two since we took it to AutoNation Ford and has yet to have the reservoir go empty. I’m not sure what their game is, if their mechanics are so incompetent that they don’t inspect vehicles before they release them and management lies to cover it up, or if they purposely tried to damage my vehicle to get me to spend more money.

William Templin Jul 3, 2021

I took my car in for a recall on door latches. I had a appointment for Friday June 25 at 7:30 a.m. I had it there at appointed time and date. Chris was my Service advisor. I get at text from Chris at 3:43 p.m. that they did not get my vehicle in today. But he said he will do his best to get it in Saturday. Did not hear from him again until I text Monday morning and ask for a loaner since they had still not gotten to my car. He informed me that this recall does not cover a rental. He then says if I like he can reschedule for the repair and I can come pick up my car. I then ask if they have the parts and if they are short handed. He responded that they do have the parts for my repair and yes they are short handed. But then he said we have a lot of vehicle in for repair because no one can find new ones to buy. He said they have been running 3-4 days behind for appointments, unfortunately. I ask what his best guess of when they can get my car ready. Chris said most likely be the end of day tomorrow (Tuesday) or Wednesday morning. Tuesday after noon I text at 5 p.m. and ask for update. He said not yet but it is close to the top of stack. Wednesday morning I called AutoNation and ask to speak to a manager. I was connected to a manger and filled him in on what was going on. He took information and said he would check and get back with me. He called back about 30 - 45 minutes later and said they only had certain technicians that could do the door latches. Also if some clamp breaks while doing the job they would have to order them. He said I’m not saying it will happen but it could. He said he would try and make sure they would get to it. Amazingly I get a text from Chris at 3:45 p.m. Wednesday that it is ready. Forgot to mention that I had asked them to adjust my low beams headlights. When I picked car up I ask if they had adjusted my lights. Chris said that the technician said the lights could not be adjusted. Well I know this is not true. So to AutoNation I would say how many people can do without a car for 6 days? Don’t over schedule your appointments. If you knew you did not want to work on recall just call and reschedule. When I used Chris Myers Pontiac on my recall for air bags (twice) they gave me a car and also it was done in one day.

Grace Davis Phelps Jul 2, 2021

Posting for a friend. So I bought a 2020 f350 from Autonation Ford it was brand new had 5 miles on it from day one it has been horrible service the upper management sucks and lies 1 out of the 9 problems I have had with them is after putting 5,000 miles on my truck the tires start cupping so me acting as the uneducated customer and youngster they think I am they tell me that it’s normal and that it will straighten out to keep driving it well 13,000 miles into it I take it back now my tires have steel cords showing just on the front two back 4 look brand new still Chris in service tries to sell me a new set of tires after he told me to keep driving it that it would straighten itself out now out of all the trucks I have had when the tires start to cup there is an issue tire rods out of alignment bad ball joints tires just don’t cup there is always a reason behind that so I just said the heck with it and bought a new set problem number two I was supposed to get spay in Bed liner power running boards weather tech floor mats and ended up with weather tech floor mats and Berliner after they didn’t want to even hold up to that I had to beg to get them to fulfill there promise and they got over spray all over my truck and the general manger looked at me and said you didn’t look at the truck before you bought it note keep in mind they didn’t put bed liner in it until after two weeks of me owning the truck problem number three I woke up at 5am on a Monday morning cranked my truck went to work got to work and my truck wouldn’t shut off at lunch time I went to the dealership told them they laughed in my face told me they didn’t have any diesel mechanics on staff they could get my truck shut off but they couldn’t get it restarted and stated that it would be 4 weeks at the minimum to two months before they would even be able to look at it and then I said okay I can’t be without my truck that long so I will just leave here with you for about an our went with my wife to do an errand and called them to tell them I was otw back and they magically had it fixed problem number 4 I have a recall on my transmission they tell me it will be 4 weeks before they can look at it they have to many transmission jobs going on I can’t be without my truck that long just for them to be able to look at it and then keep it longer once they figure out what they need so I’m still driving it around like this so problem number 5 now my ac isn’t working they tell me the same thing that they told me about the transmission that they have to many ac jobs going on so I have not been able to get any help from Autonation Ford of mobile they are really on my trash list I will never buy another thing from them and I have three friends also that’s has purchased new vechiles from them within the past two years and is not happy with them either I have two companies as my own I’m not someone to go around bashing somebody’s business on social media but maybe this will get me some help and when they make things right I will take this down until then it will be on there Facebook page

Josh White Jun 21, 2021

I had a deal with salesman Harvey Morrison on 9/27/20 for $82,500 (out the door with tax, tag, title). I told him I needed to discuss it with my wife. I called back on 10/5/20 and found that Harvey no longer worked there. That's the first sign of bad-business. Mr. Tim Johnson took over my sale since Harvey abruptly "left" the company. The manager didn't honor that deal I had with Harvey and stood firm on $83K. I gave Tim my credit card to hold the truck until they shipped it from Texas. I was told by the GM that it would not be charged the $5000 deposit. Their finance guy Nelson Bryant called on 10/7 and told me he was going to charge my card. I told him I could not use it again until the entire transaction went through. Nelson never called back to tell me otherwise. Tim said it wouldn't happen--another indicator of poor business. I was told earlier by Harvey that the truck could be delivered to me. Tim said it was company policy for me to do "paperwork" at the store and delivery was not an option. Tim said if I didn't get what I wanted for the trade, that he would drive my 2007 F250 back to my house. Tim told me about the Ford Heroes rebate and that I could apply that to the truck. He also told me that I would not have to pay the full amount of tax if I traded in my 2007 F250. I arrived on 10/16 to pick up my new truck (125 miles -- two hours). The GM introduced himself and said he'd give me the best deal on my trade-in. I agreed to $13,250 and reminded them I needed to get on the road back home (another two hour trip). The place wasn't busy and I assumed it would be quick. The finance guy Nelson Bryant took his time getting to me (about 50 minutes). He sighed with discontent three times when I refused to purchase his extended warranty and insisted he fix the price to reflect my original deal of $83K. Nelson called the GM over the loud speaker but received no response. Thirty minutes later he presented my documents to be signed electronically -- a task I could have done from any computer including the one at my home. I was escorted out the door by Tim and finally on my way home. NOTE THIS: AutoNation KEPT BOTH THE TAX AND MY $500 Ford Heroes REBATE! On 10/22 I received a call from USAA (my finance company) that they had yet to receive a legible copy of the sales documents despite phoning AutoNation several times. I called Tim Johnson to ask about the mistaken numbers and failure to complete a simple fax.Tim said he would check on it. I messaged Tim again on 11/2 about the same issues including the tag/title and the fact that I was also missing a 3" to 2" hitch adapter. Tim Johnson informed me that he had gotten into a verbal confrontation with Nelson Bryant, the finance guy, for mishandling another customer's deal and had been fired. Third sign of bad-business! NOTE THIS: I trusted Tim Johnson. He establish rapport and followed through with what he said he could do. Tim was the only guy at AutoNation that I trusted. I made the BIGGEST purchase of my life and have ABSOLUTELY NOBODY to reach back to for help or advice. AutoNation Ford basically took my hard-earned money and flushed our relationship down the toilet. Who do I call? Who is going to call me? Where did my rebate go? Why did AutoNation keep the extra tax money that I paid? Who will hold AutoNation accountable? What about little things like my hitch adapter? I am a life-long customer of Ford Motor Company. Don't let AutoNation diminish that!

RBHansill Nov 28, 2020

Robert Hansill Nov 28, 2020

My experience with purchasing a vehicle through the AutoNation company has been a roller coaster ride. I would first like to thank, Shawn and Rodger of AutoNation for all of their help through this complicated process. I have never purchased a vehicle online before and the process was made easier with the help of AutoNation Ford Mobile. The same cannot be said with the sister dealership, AutoNation BMW Mt. Kisco that was involved in this purchase. I currently reside in CT and the closest AutoNation dealership was just outside of Danbury, CT. AutoNation Ford Mobile ensured me that their sister dealership would be able to complete the purchase of the vehicle so I would not have to travel to Alabama to purchase the vehicle. My vehicle was transported to the BMW dealership and was taken for a joy ride by employees of the dealership prior to my arrival. My vehicle had an extra 13 miles on the odometer from when it was sent from Mobile Ford. Employees at BMW Mt. Kisco had admitted to me that the vehicle was driven by employees and the vehicle was full of mud, dirt and road grime when it was shown to me at the dealership. The entire ordeal at BMW Mt. Kisco was a fiasco and their management did not want to take ownership for their mishandlings and unprofessionalism. The vehicle that I purchased is a rare one time owner 2014 Ford Mustang GT-500 with low miles and is a collectible vehicle. I am appreciative for AutoNation Ford Mobile because they stepped up when the BMW dealership wouldn't and fought with the management at Mt. Kisco BMW to keep my business. I would like to that Shawn once again for his continued help in making sure that AutoNation Ford made right of AutoNation BMW's poor customer service. It was very sad to see that AutoNation BMW of Mt. Kisco did not handle this process in a professional way and I am thankful that AutoNation Ford Mobile did everything they could to maintain AutoNation's good reputation.

Cody Picard Apr 4, 2020

I have owned Fords since 1995 and had almost all my service work performed at Ford Dealers for the last 23 years. AutoNations Ford Mobile has sold me new cars and performed many services and repairs on my cars and trucks. This service visit was without a doubt, the worst service I have ever received! The bottom line, service work I requested, was billed for and I paid for was not performed by AutoNations Ford Mobile. The Details. I took my Mustang in to AutoNations Ford Mobile for “The Works” service. “The Works” is basically an oil change, tire rotation and multi-point inspection of the major systems of the car; significantly more than a regular oil change. When I picked up the car I did a quick review of the bill with the cashier, paid it and they pulled my car around. Walking to the car I noticed the tires had not been rotated. The Service Advisor, Gregory Bush and had spoke when I dropped the car off and again over the phone while they were servicing the car that I did not have the factory lug nut key and they had to order me a new one. After inspection of the car and review with Mr Bush, he advised that AutoNations was unable to rotate the tires because I didn’t have a key for my wheel locks. These were Genuine Ford Wheel locks purchased with the car new from AutoNations Ford in Mobile. When I got home I reviewed the bill in detail and it was noted midway through page 2 on a “no cost” line that I had declined the tire rotation - the primary reason I requested and payed for “The Works” premium service. It appears Mr Bush had closed the ticket out completely and they wrote off the tire rotation. Also of note, I didn’t get the traditional inspection sheet I normally receive and the bill shows my brakes are in the green without them even taking the wheels off to look at the brakes. Understand that the excuse that AutoNations didn’t have a key is questionable. I have needed a Ford Lug Nut key before and the other local dealership used a key from their master set. I would assume all dealerships would have a master set of lug nut keys and I’d be willing to bet AutoNations used their master set to determine the right replacement keyboard order for me. So, I believe AutoNations Ford had the ability to perform the work without any problems if they wanted to - but they chose not to and charged me for service they did not perform.

James Crowder Nov 6, 2018

I’ve been back and fourth on whether or not I wanted to post my experience but I have been thinking about it non stop. I made an online inquiry for a new Ford Mustang GT. I already had a creditor lined up, trade in was detailed and looked emaculate, down payment was ready all I needed was the car I had my eyes set on. I live in Texas but thought this would still be an easy process but it wasn’t. It took 1 week for me to close the deal. There was no bargaining involved just pure incompetence on their end. As soon as Steven Adams emailed me the forms to fill out, I had them completed and sent back right then and there. He continued to ask me the same questions that were on the forms or when I emailed them he said he didnt get them so I would resend the same email I sent him previously and I would get pretty much an “oh, I’ll get right on this and contact you within an hour” after not hearing back I would call and leave a message for Kara. About this time I received a quality assurance email from the GM, Damon. I sent him an email letting him know my experience so far and thought maybe I could work with someone else. 2 days passed, no response from the GM. Not sure of the volume of this business but they are terrible at returning messages. After Steven finally got it together all I had to do was sign the contract. Since I’m out of state, Steven said they would fedex the forms to a notary, they would contact me to meet in person to sign the forms and fedex them back. Sounded simple. Kara called and said someone would call me that day to schedule the meet up. Next day arrives and still no call so I called and left a message around 9-10am with Kara’s voicemail. 3-4pm rolls around still no call from anyone so I called and left another voicemail. I get home about 8pm and keep in mind it’s been a week of trying to purchase this car, I tell my husband everything. I’m not sure who he called but I know he worked his way up to management and he finally got Steven on the ball. Come to find out they forgot or whatever their reason was...no one contacted anyone to send the forms to me. So we’ve now wasted another day. Moving on, forms finally get signed, my husband makes the 7hr trip to AL from TX and when he gets there, they’re the nicest people ever. However, in my opinion still unprofessional. When my husband got back he begins to tell me Steven told him if I post a bad review or give them a mark then they will not get the commission. Steven said Kara works hard and he would hate for her to get a deduction too. He also went on to say money is tight, wife has copd, sales are slow due to the construction they need the commission. How dare you put that on me. You provided xxxxty service. I handed this sale to you on a platter and you expect me not to be pissed!? My advice to customers purchasing out of state....have the vehicle transferred to a local dealership. Ending on a good note, I have the car I wanted, brand new Mustang GT Premium but it was like pulling teeth to get it.

Vanessa Deshotel Oct 30, 2018

It was horrible. When I walked into the door and to the 1st kiosk the woman who was there look at me and said nothing. She answered her personal cell phone and walked away into a side office. Then I stood there at the next kiosk where two male employees ignored me, after a big sigh, one looks up at me and said ma'am someone will be with you. I sat and waited, another customer walks in and the employee starts to assist him and I looked at him and then he (Tyler) ask me what I needed, my Dad asked if we could see Lester. He advised Lester was outside with a customer. We waited for Lester to come in, Tyler tells him he has guess, Lester Never acknowledge us to say he would be right with us or what was our reason for being there..... Nothing. We sit there for another 30 minutes. Finally, Lester comes back in and my Dad stops him and tell him why we are there and Lester leaves again. I go outside and sit in my car and about 20 minutes later, Tyler comes to my car and ask me what is going on with my car. I tell him my driver's door latch is broken and I have to roll down my window to get out. Tyler writes on a clipboard and ask me to leave my key in the ignition switch and come back in so we can get this resolved as soon as possible. He is very pleasant and helpful. I get in sit back next to my Dad and waited. Lester comes in and he and Tyler talk. Tyler calls me back to the kiosk and his demeanor has changed Drastically.....he is very short and said He I needed to sign something saying I would be responsible for charges.....I told him I had an extended warranty on the car and it covered car rental for my repairs he said he didn't see it. My Dad then went up and asked him to please confirm my coverage before we leave my car to be sure All was covered. Tyler said he didn't see it and I would just have to pay. I then advise him to give me my keys as I could not afford to pay for something that is covered by my warranty. He said fine. He was too busy to confirm my warranty because he was trying to get the rude co-worker stepsisters phone number to ask her out as this would help or ensure his divorce and he was trying to get out of there because it was his birthday weekend and family and friends were coming in so he had No intentions of being in the office All day. I told Lester what happened as I waited for my car, he Never acknowledge me or my Dad and walked away. I know he heard me because the sales guy standing with another customer asked her and her son did they have any problem with anyone today and she said no. Neither one of them has called me for a follow-up. This is a dangerous situation with my car that I am unable to exit my car unless I roll down the window. I'm yet waiting for your company to call me about recall notice I received and call on. I've even left messages for Stanley who sold me the extented warranty and he has Not returned my calls. I'm Terribly disappointed with Auto Nation as a whole. I've referred family and friends to come in, but NEVER again. I have made contact with the corporate office and Ford as this was No way to treat your customers.

Arlene Pettaway Sep 14, 2018

Free Price Quote

Model Showroom

Recent Reviews from AutoNation Ford Mobile

Cars.com

Edmunds

Facebook

Google+